Public Relations

Public relations we can define as the practice of managing our communication between an organization and its publics.
Public relations can play a critical role in achieving a competitive advantage by, for ex. opening new markets, giving more access to funding and investors, creating a high value for products, protecting businesses in times of crisis etc.
All organizations benefit from public relations.
The main goal of public relations is to enhance a company's reputation.



Here is one very good video about importance of public relations

http://www.youtube.com/watch?v=qBaj9GB9br8&feature=related